Bing at CES 2011 Las Vegas, NV
Microsoft wanted to drive brand awareness for their search engine Bing.com during the CES conference as well as educate attendees on the features. The ROI goal was to drive downloads of the Bing mobile application - which they were able to measure.
Show Media Live developed a program that provided complimentary shuttle service for attendees from a “Bing Solutions” station located directly across from the convention center. Brand ambassadors informed attendees of the service (where taxi lines are upwards of 2 hours) and while aboard the shuttles assisted in helping download the application.
During the convention, Bing transported over 10,000 attendees to and from the convention center. With the help of brand ambassadors educating the guests about the benefits and features of the Bing app, over 8,000 mobile apps were downloaded.Back to Campaigns