Victorinox Swiss Army Store Opening - Toronto
Victorinox Swiss Army recently opened a store in Toronto and wanted to make a big scene all over the downtown area.
Victorinox Swiss Army called on Show Media to brand 6 BMW X5\'s calling to attention the location of both the brand and new store. From June 7th - 10th, customers from the store were given free rides anywhere in the downtown area. Additionally 2 teams of brand ambassadors targeted highly popular areas, Bloor Street and Dundas Square. Using programmed tablets, they gathered people\'s name and e-mail to enter to win a $500 Victorinox Swiss Army gift card.
65 rides were given with over 156 passengers. In addition, 619 names were collected and a winner was chosen for the $500 gift card.Back to Campaigns