In correlation with Father's Day, Nautica wanted to give back to all the NYC Dads in a unique way that not only turned heads in the city, but also allowed people to view their line of products.
On June 14th and 15th, Show Media branded 10 Jeep Wranglers gave complimentary rides to commuters from both Grand Central and Penn Station, as well as shoppers at Macy's and Lord & Taylor. With a team of 10 brand ambassadors, thousands of coupons, and product samples, Nautica was able to give the riders and NYC pedestrians something to talk about. As passengers entered the jeeps, they were able to use an interactive tablet that featured a promo video as well as access to Nautica's website, allowing them to view various items. The vehicles were even featured on Pix11's morning news broadcast.
The vehicles garnered over 2.2 million impressions throughout the city during the two-day event.Back to Campaigns