Purina Cat Cabs
In an effort to have stories submitted to Yourcatstory.com, Purina Cat Chow wanted to a way to call on the people of Manhattan to hear their cat stories.
From July 18th - 22nd, Show Media branded 4 Cat Cabs that offered free rides to those who offered up their cat story in exchange. Branded tents, misting stations, brand ambassadors, Purina product samples, and games were also set up at select locations (Columbus Circle & Union Square) to create interaction with as many pedestrians as possible. Other hot spots for the taxis included Madison Square Park, Central Park, PetSmart locations, and Washington Square Park. Some cats even joined along for the ride.
Over 300 stories were collected and with an average of 2 rides per hour, over 400 rides were given out in the 5 day period. The vehicles garnered 2.2 million impressions during the campaign.Back to Campaigns